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It's the 10th anniversary of the Financial Times introducing subscription charges for access to its digital content.
Last week, in what could be seen as a vindication of the FT's approach, The New York Times launched a similar "metered" model that allows users to read a limited number of articles for free, thereafter requiring payment.
No one could argue that the FT's strategy has not worked.
News International, which demands payment for any access to The Times and The Sunday Times websites, last week announced that it had 79,000 digital customers.
But some of these users will have paid minimal amounts, as little as £1 for a single day's access.
Latest figures from the FT show it has 210,000 digital subscribers all paying a minimum of £250 for a year's access to the title's website and apps.
"For a publication that circulates roughly 400,000 in print, that's a big number, and we haven't done that at knock-down prices, we have aggressively increased our prices for digital subscriptions over the past couple of years," Rob Grimshaw, the managing director of FT.com, says.
When Grimshaw took up his post in 2007, an FT subscription cost just £99.
Digital revenues grew by 56 per cent in 2010, helped by the growth of smartphones and tablets. "The mobile transformation could easily be larger in scale than the shift from print to desktop and it could happen at frightening pace," Grimshaw says.
A recent survey of 2,500 FT registered users found that 45 per cent were accessing content via mobile devices.
"The numbers were much bigger than any of us expected," he says.