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24-Apr-2016 03:28 by 10 Comments

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In the past year, the sexually transmitted infection rate in Alberta has skyrocketed, and Alberta Health Services is launching a cheeky social media campaign in hopes of reaching the younger generation.

Single Canadians: 14.2 million in 2014, according to Statistics Canada.Online dating: A 2011 Leger Marketing survey found 36 per cent of Canadians between the ages of 18 and 34 use online dating.Growth: Six per cent per year for online dating and related services in Canada since 2010, according to research firm IBISWorld.Mobile: Sixty per cent of online daters in the United States were using only mobile devices as of July 2014, up 25 per cent from the year before according to research firm Com Score.The combined mobile audience of the Match Group and Plenty Of Fish was 10.9 million.Millennials: Fifty-three per cent of dating app Tinder’s audience is between 18 and 24.

The mobile app has grown to be the third-most popular in the United States since launching in September 2012.

Women are still hesitant about making the first move when it comes to dating, according to a new study about online dating that shows old-fashioned dating patterns still persist in the digital age.

The study’s findings surprised the researchers, including Jui Ramaprasad from Mc Gill University, but it also turned up a piece of valuable information for women using increasingly popular dating sites to find a partner: don’t bother paying extra for the anonymity feature because it only lowers your chance of finding a date. 2 online in the journal Management Science, found that long-standing social norms persist even online.

“We found that women don’t like to initiate matches, they still like to be pursued,” she said in an interview.

“This old standard has persisted.” Done with the help of a major North American online dating website, a team of management researchers from Mc Gill, the U. and Taiwan examined the impact of anonymous browsing on online dating.

Out of 100,000 randomly-selected users, 50,000 were given free access to the feature for a month, enabling them to view profiles of other users without leaving digital traces (much as it is done on Facebook).