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“I believe this is the first time [there has been such a scheme] only tailored for wealthy women,” Mr Du told The Daily Telegraph this week during a visit to Shanghai, one of the cities he is tapping for potential husbands.
Even the government sees helping men find love as a priority.
Last month the People’s Daily newspaper warned that “social harmony and stability” could be threatened if millions of rural men were unable to find partners.
But China’s super-rich women are facing problems of their own, said Mr Du, not least finding time to scout for would-be husbands.
“They are very busy, of course, so they don’t have much time to meet the ideal date.
They are always surrounded by business people or customers so they don’t have much of a chance to meet good guys outside their [immediate] circles.” Wealthy women also faced prejudice from men of their own social class, he claimed.
Phase two of the search will begin on July 20 when organisers start sifting through CVs and vetting the would-be husbands in a series of face-to-face meetings with relationship specialists and fortune-tellers in hotels around China.
A shortlist of 100 men will be invited on an all-expenses-paid trip to Chengdu on August 23, China’s Valentines’ Day, for dinner dates with the 36 women, all aged between 28 and 49.
Competition for a place at the table will be fierce.
Applicants must have a “minimum standard” of education and be the same age or older than the love-starved millionaires.
“Wealthy men don’t necessarily want a wife as successful as them.
They want a good wife and a good mother but they don’t necessarily want a successful women because [they think she] will spend lots of time on business [but] not on the family.
“At the same time wealthy women have a high standard in choosing their husbands.