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Almost 60,000 Chinese students started their undergraduate studies at British universities last year alone.Anita Tsai, spokeswoman for 2Red Beans, said: “2Red Beans has enjoyed phenomenal growth in the USA and Canada so the next natural step for us was to expand our offering into the UK.
“We spoke to a number of PR consultancies, but Ignite PR were just what we were looking for and we are very excited to begin working with them.” A spokesman for Media City UK-based Ignite PR added: “The potential for 2Red Beans in the UK is huge and we’re looking forward to helping them establish themselves as a leading dating website here through an innovative and engaging PR campaign.” Earlier this month the agency, staffed exclusively by former national newspaper journalists, was appointed as the retained agency for Pure Rally.
Oftentimes entrepreneurs set out to build the solution they couldn’t find when struggling with a problem.
For Q Zhao, it was finding fellow Chinese singles in the Bay Area in a simple and efficient manner. 2Red Beans, a dating site geared towards Chinese singles in foreign markets who are looking to connect with fellow Chinese singles.
2Red Beans bills itself as “a dating site for Chinese diaspora,” or “JDate for Chinese people,” as Zhao described it during her presentation at Start X’s demo day yesterday.
While many online dating sites already exist, Zhao, who admits she’s tried pretty much all of them, realized that it was difficult to sift through all the profiles and messages efficiently.
At the same time, there’s also the fear of leaving a stone unturned and possibly missing out on “the one.” Having a dating site that focuses exclusively on your type cuts out the noise and lets you focus on mingling.
But it’s not only about narrowing down the singles.Through her online dating trials and tribulations, Zhao also noticed that the sites weren’t really catering to Chinese users.“Chinese people care about different things than general America,” she told me.“When I see my friends on e Harmony and Match, all the bigger ones, I do feel a little out of place, even though I’m American born here, I still have both roots of my parents because they kind of raised me a little more traditional as well too,” Lai said.However, Lai has been active on some lesser known dating sites, like the one that actually fostered this date.It’s called 2Red Beans and is looking to attract Chinese users in North America and is named after the Chinese symbol for love. Zhao is an electrical engineer who attended Xi’an Jiao Tong University at the age of 14, but still she had trouble with the schematics for love.